BEFORE: the trainer orients in the information freely, keeps logic of a seminar. - Stalen Deuren Online » Stalen Deuren Online

BEFORE: the trainer orients in the information freely, keeps logic of a seminar. - Stalen Deuren Online

BEFORE: the trainer orients in the information freely, keeps logic of a seminar.

In the opinion of other people – we use rumors, opinions of former participants. But here it is easy to make a mistake, because it is clear that all people are different and, accordingly, they have different evaluation criteria, request levels, and most importantly, different goals of trips to seminars. At the same time, you still need to know that a number of training companies give 2-3 phone numbers of people who have already been trained and have a percentage for “good feedback” when asked about reviews. To advertise the seminar. It is even more difficult here, because high-quality advertising does not guarantee the quality of the seminar, and most importantly, its meeting our expectations. Maybe the seminar just has a good advertising manager. Although according to how this advertisement is made and what information is presented in it, it is already possible to make a preliminary choice. We can also call the specified phones and collect information there. We just need to realize that a professional company and a coach will take care of the training of their managers, and in this case we assess the quality of speech modules, as well as advertising and communication skills of the manager. Therefore, often when talking to him you need to “divide by 10” and read between the lines.

Telephone conversation about the psychological seminar:

– And what can you say about the competence of the author, I have not heard his name.

– Well, what are you! He is holding his third seminar with us, and everyone is very happy! Academician of all academies, traveled half the world, etc., etc.

(Yes, I hear two arguments in favor of competence: “everyone is happy” and “a lot of regalia.” Not convincing. Let’s move on).

– And who is your seminar for?

– We have a very different composition of participants, it is interesting to many and helps everyone!

(“Everyone”, “everyone”, “many”. However, a wide target group means that it simply does not exist, it is not selected. And a blurred goal is also a blurred means.)

– So what opportunities will I have – what will I get, what will I learn, if you can answer this question.

– Yes of course.

Then a long prepared list, which I was tired of listening to and decided to interrupt, as I stumbled upon the following cheerful statement:

– In three days you will learn the meaning of life …

– Excuse me, whose?

The girl hesitated for a split second.

– How whose? In general …, well, in the sense – yours.

– Mine? … And how will I recognize him?

– With the help of special techniques!

– Thank you. Last question – can I pay after half of the first day?

– How is it!? Why is that?! Do you doubt the coach?!

– Good bye.

After such PR, hardly anyone will convince me of the professionalism of this coach.

And the last question is not accidental. If the opportunity to “come and listen” is not provided (and this happens quite often), your risk of wasting money increases. If the organizers of the seminar and the trainer himself give the participants time to orient, giving the opportunity to pay after half of the first day or then withdraw money in case of dissatisfaction – this is a good sign. It, firstly, testifies to the professional confidence of the coach, and secondly, we get the opportunity to try this dish and decide on the spot – we need it or not. As a coach, giving participants such a chance, I know how important the first half of the first day is when you need to “show the whole thing in a drop.”

You have three hours … (check at the workshop)

So, the seminar passed the “preliminary” check, you decided that it is worth coming here. Now your task is to understand whether it is worth staying here. You are lucky – the organizers give participants the opportunity to “come and listen”. Then you have 3 (conditional) hours to conduct an IMMEDIATE check. This is enough to carry out a personal examination: to orientate, to understand the “rules of the game”, to be convinced of the correctness (wrongness) of your choice and to decide whether it suits you.

To conduct a PERSONAL EXAMINATION (as well as any examination) we need some standards. But the client is not an expert specializing in the analysis of business training. He may not have the experience of such training. And the standards of all participants are subjective and different. But there is something that unites all participants, regardless of their experience and “advanced”. It is a wish that the seminar they came to turned out to be high-quality, “good”. And when do we evaluate the seminar as good? When it MEETS our expectations. A very good seminar exceeds our expectations. When the seminar is BELOW the level of expectations – it gets a grade of “bad”.

Therefore, the first thing we need to do to conduct a personal examination is to determine our OWN GOALS and expectations. And try to translate them from a state of “abstractness” to a state of “concreteness”. Why did you come to the seminar, what result do you want to get?

Since we are talking about business TRAINING, we will accept as a constructive goal – to LEARN something. Ideally, after the business training, the seminar participant should know (understand, be able to) what he did NOT know before (or not to such an extent) (understood, was able). In reality, not 100% of participants come to the seminar to learn or solve specific problems. From the statements of the participants:

– I want to know in general what it is – training;

– I haven’t studied for a long time, I want something new (at least something!), I’m tired of running in a circle;

– and the company sent me to a seminar, why not go …;

– heard a lot about this coach (company, topic), curious to see;

– I need to “paint” the resume, and here is a decent certificate, a solid company;

– people see … show yourself … make useful acquaintances …

They say which train you get on – that’s where you come. Where are you going? What do you pay money for – for impressions, for interesting structuring of time, for a certificate or still for new knowledge and skills?

Sometimes the procedure of “modeling the result” is set by the trainer – participants are asked to voice their goals and expectations, ask questions, and the trainer adjusts them adjusted for constructiveness, as well as the goals and opportunities of the seminar. In our trainings we call this “conclusion of a contract” and consider the procedure mandatory.

To deduce the parameters by which we will evaluate the seminar (training), we ask the question – what is in ANY seminar, regardless of its level and quality:

there is INFORMATION (subject of study), presented on various media: from “live media” (coach) to “hard copies” (handouts, CDs, videotapes, etc.); there is a COACH, a teacher (“living” carrier of information and methods); there are PARTICIPANTS (who can be put in the position of either “recipients” of information, or really participants of the seminar); there is the SEMINAR itself (what is generated here and now, in the process of learning and communication and is defined by the words “atmosphere”, “comfort”, “climate”, “relationship”, etc.).

Hence the 4 groups of parameters:

INFORMATIONAL AND METHODOLOGICAL PARAMETERS – quality of information and quality of methods offered at the seminar. PROFESSIONAL parameters – everything that concerns the coach: as a pro in information and methods, as a teacher and as a person. EDUCATIONAL parameters – practical – educational – training component of the seminar (whether the participants will have a chance to learn practically anything). PSYCHOLOGICAL parameters – the atmosphere of the seminar, which is largely set by the coach, as well as the overall organization of the seminar.

Now I will offer several evaluation criteria for all parameters, giving the Reader the opportunity to continue (or shorten) this list.

Describing the criteria, I will name only the extreme, pole points of the scale, and between them the level of the seminar can be located between OT and DO.

CRITERION 1. Novelty and demand for information

FROM: the information is well known to you, almost obvious and therefore not interesting. This is not the information you need …

BEFORE: the information is perceived by you as new, or it is an original perspective, or attracts the unexpected interpretation of the known, etc. You need this information.

Because we look at the seminar through the eyes of the client, not through the eyes of independent and advanced experts, NOVELTY is a relative concept: what for one is a revelation, for another banal and obvious, so individual assessment will be determined by the degree of MATCH of the seminar and participant. Even the highest information level of a seminar will be an empty sound for someone, because, as the wise man said: “Information should be considered only what can be understood.”

During the preliminary check (before the seminar) the question “Who is the seminar for?” we are just trying to determine this very “degree of coincidence of levels.”

Checking the DEMAND for information (its usefulness to us) the more accurately, the more accurately we formulate our goals. Conditionally all participants can be divided into two categories:

those who come to the seminar “with a backpack”, where they are ready to put everything new and interesting on the principle of “Useful!” (for them the main thing is novelty); those who are looking for ways and tools to solve their specific problems – he acts on the principle of “need / not necessary” (and then only the novelty is not enough, an important criterion is the demand or usefulness of information).

The novelty and usefulness of the information can be found where you did not expect. Sometimes someone else’s point of view, the way of presenting even such familiar novelty … I remember the listener’s admiring reaction to the teacher’s story about the well-known technique: “It feels like you and I have read DIFFERENT BOOKS !!! I just now understood what it was about … “. Everyone can read. Reading” qualitatively “is not such a common skill.

CRITERION 2. Method of presenting information

FROM: the information is blurred, issued by separate ideas, the logic of exposition suffers, there are no examples. The coach does not know the information well, tries to orient himself in it along the way, easily changes his mind …

BEFORE: the trainer orients in the information freely, keeps logic of a seminar. The information is well structured, accompanied by many examples, supported by a figurative (including visual) series, packed in diagrams, so it is easily perceived and “fits” in the minds of participants.

For a person who has the ability to easily analyze and structure information, it may or may not matter how it is presented, he processes it on the fly, but for many this criterion is very important. In addition, the structure of the information in the presentation is a consequence of its structure in the head of the coach.